Sarah Jones: Dior fall 2024 ready-to-wear campaign

Just announced via Women's Wear Daily: 

"Dior has once again turned to a fine arts photographer for its seasonal ad campaign. 

 

Sarah Jones, known for her contemplative largescale color photographs of subjects such as empty therapists' couches, trained her eye on Maria Grazia Ghiuri's fall collection, which was inspired by the Miss Dior ready-to-wear line launched in 1967 at the height of the Sexual Revolution. 

 

'At the convergence of past, present and future, day and night, the pictures suggest a timeless moment, a proodigious field of possibilities. Fusing couture spirit and functionality, the models compose an ode to the inventive effervescence of the 1960,' the brand said. 

 

It marks the first time the British artist, whose images have been described as existentialist for their nofrills approach, has lensed ads for Dior. The brand had tapped Tina Barney for its spring campaign, in a continuation of Chiuri's policy of working exclusively with female photographers."

- WWD

 

For full article, click here

July 18, 2024
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